Market Research Analyst

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AVG. SALARY

$66,940

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

Money & Outlook

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North Dakota Earnings

Average Annual Wage

$66,940

Entry Annual Wage

$39,480

Experienced Annual Wage

$102,950

Average Hourly Wage

$32.18

Entry Hourly Wage

$18.98

Experienced Hourly Wage

$49.49

Median Hourly Wage

$29.61

North Dakota Regional Earnings

North Dakota Metropolitan Areas Wages

Region Average Entry Level Experienced
Bismarck MSA $69,500 or $33.41/hr $43,630 or $20.98/hr $103,650 or $49.83/hr
Fargo ND-MN MSA $67,140 or $32.28/hr $39,630 or $19.05/hr $102,950 or $49.49/hr
Grand Forks ND-MN MSA $66,880 or $32.16/hr $40,920 or $19.67/hr $101,610 or $48.85/hr
Minot MSA $65,680 or $31.58/hr $37,950 or $18.25/hr $102,700 or $49.38/hr

North Dakota Geographical Areas Wages

Region Average Entry Level Experienced
East North Dakota nonmetropolitan area $65,960 or $31.71/hr $37,650 or $18.10/hr $103,350 or $49.69/hr
West North Dakota nonmetropolitan area $63,610 or $30.58/hr $39,390 or $18.94/hr $94,590 or $45.48/hr

North Dakota's Employment and Outlook (State-wide)

Outlook Stable
Growth rate is estimated to be 10%
Job Openings 154 estimated annual job openings
Employment 1,591 were employed in this occupation
Industries Large concentrations of this occupation are found in these industries
  • Other professional, scientific, and technical services (NAICS541900) (37.25%)
  • Management, scientific, and technical consulting services (NAICS541600) (5.88%)
  • Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (NAICS623300) (3.92%)
  • Motor vehicle parts manufacturing (NAICS336300) (1.96%)
  • Insurance carriers (NAICS524100) (1.96%)
  • Accounting, tax preparation, bookkeeping, and payroll services (NAICS541200) (1.96%)

North Dakota's Regional Employment and Outlook

Regions with stable outlook (0 to 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Region 1 56 7% 5 5
Region 2 135 3% 12 12
Region 4 180 6% 1 15 16
Region 5 771 13% 10 68 78
Region 7 273 8% 2 24 26
Region 8 51 2% 5 5

Regions with decreasing outlook (negative growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Region 6 62 -2% 5 5

National Earnings

The earnings information below is for the occupational group Market Research Analysts and Marketing Specialists. The occupation Market Research Analyst is part of this group.

Average Annual Wage

$89,490

Average Hourly Wage

$43.03

Average Annual Range

$43,390 to $155,480

Note: variations in salaries reflect differences in size of firm, location, level of education and professional credentials.

Where do these numbers come from?


National Employment and Outlook

Outlook increasing
  The employment change from 2024 to 2034 is estimated to be +7%.
(The National average for all occupations is +3%)
Job Openings very small number
  A total of 8720 average annual openings are expected for this occupation between 2024 and 2034.
(The National Average for all occupations is 1,696 openings)
Employment large occupation
  This was a large occupation in the United States, employing 941,700 workers in 2024.
(The National average for all occupations is 152,838 workers)
Growth Much faster than average growth
  Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data - extremely large sets of information, such as social media comments or online product reviews - can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 
Industries Large concentrations of this occupation are found in these industries
  • Professional, scientific, and technical services (NAICS540000) (25.3%)
  • Management, scientific, and technical consulting services (NAICS541600) (10.2%)
  • Finance and insurance (NAICS520000) (9.4%)
  • Information (NAICS510000) (8.9%)
  • Wholesale trade (NAICS420000) (7.1%)
  • Management of companies and enterprises (NAICS551000) (7.1%)