Market Research Analyst

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AVG. SALARY

$66,990

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

Money & Outlook

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North Dakota Earnings

Average Annual Wage

$66,990

Entry Annual Wage

$39,840

Experienced Annual Wage

$102,110

Average Hourly Wage

$32.21

Entry Hourly Wage

$19.16

Experienced Hourly Wage

$49.09

Median Hourly Wage

$29.92

North Dakota Regional Earnings

North Dakota Metropolitan Areas Wages

Region Average Entry Level Experienced
Bismarck MSA $68,660 or $33.01/hr $43,610 or $20.96/hr $102,960 or $49.50/hr
Fargo ND-MN MSA $67,280 or $32.35/hr $35,980 or $17.30/hr $102,300 or $49.18/hr
Grand Forks ND-MN MSA $67,820 or $32.60/hr $42,520 or $20.44/hr $101,400 or $48.75/hr
Minot MSA $61,140 or $29.39/hr $44,850 or $21.56/hr $89,690 or $43.12/hr

North Dakota Geographical Areas Wages

Region Average Entry Level Experienced
East North Dakota nonmetropolitan area $64,440 or $30.98/hr $38,960 or $18.73/hr $94,410 or $45.39/hr
West North Dakota nonmetropolitan area $69,930 or $33.62/hr $43,880 or $21.10/hr $95,660 or $45.99/hr

North Dakota's Employment and Outlook (State-wide)

Outlook Stable
Growth rate is estimated to be 9%
Job Openings 149 estimated annual job openings
Employment 1,503 were employed in this occupation
Industries Large concentrations of this occupation are found in these industries
  • Other professional, scientific, and technical services (NAICS541900) (37.25%)
  • Management, scientific, and technical consulting services (NAICS541600) (5.88%)
  • Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (NAICS623300) (3.92%)
  • Motor vehicle parts manufacturing (NAICS336300) (1.96%)
  • Insurance carriers (NAICS524100) (1.96%)
  • Accounting, tax preparation, bookkeeping, and payroll services (NAICS541200) (1.96%)

North Dakota's Regional Employment and Outlook

Regions with stable outlook (0 to 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Region 1 55 11% 1 6 7
Region 2 89 6% 8 8
Region 3 23 4% 2 2
Region 4 174 8% 1 16 17
Region 5 791 11% 9 72 81
Region 6 51 2% 4 4
Region 7 244 9% 2 22 24
Region 8 49 4% 4 4

National Earnings

The earnings information below is for the occupational group Market Research Analysts and Marketing Specialists. The occupation Market Research Analyst is part of this group.

Average Annual Wage

$86,480

Average Hourly Wage

$41.58

Average Annual Range

$42,070 to $144,610

Note: variations in salaries reflect differences in size of firm, location, level of education and professional credentials.

Where do these numbers come from?


National Employment and Outlook

Outlook increasing
  The employment change from 2023 to 2033 is estimated to be +8%.
(The National average for all occupations is +4%)
Job Openings very small number
  A total of 8850 average annual openings are expected for this occupation between 2023 and 2033.
(The National Average for all occupations is 1,724 openings)
Employment large occupation
  This was a large occupation in the United States, employing 903,400 workers in 2023.
(The National average for all occupations is 150,944 workers)
Growth Faster than average growth
  Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data - extremely large sets of information, such as social media comments or online product reviews - can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 
Industries Large concentrations of this occupation are found in these industries
  • Professional, scientific, and technical services (NAICS540000) (26.7%)
  • Management, scientific, and technical consulting services (NAICS541600) (10.5%)
  • Finance and insurance (NAICS520000) (9.4%)
  • Information (NAICS510000) (9.3%)
  • Wholesale trade (NAICS420000) (7.7%)
  • Management of companies and enterprises (NAICS551000) (7.2%)