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You've got to be careful betting on horses at the track. You can follow a hunch about a horse that's going to win and examine them in the exercise ring. Or you can be more thorough about picking a winner. You can research the horse's racing record and its pedigree.

That's how Les Brinsfield, a pedigree analyst in Kentucky, got introduced to the work. "I got interested in racing about 35 years ago," he says. "I was just a $2 better." But as his enthusiasm grew, he became more serious.

"One thing led to another and I began studying pedigrees." The desire to sift through charts and analyze data came from Brinsfield's day job working in the computer field. In fact, he combined his two passions: horses and computers.

"I wrote a piece of software for pedigree analysis," he says. But that project didn't cross the finish line as Brinsfield had hoped. "It was outdated by Windows because I'd written the program for DOS."

Computers play a role in sifting through data and looking for patterns, but it's still the human touch that can find the perfect match of mare and stallion to produce the best foal. Brinsfield likens the process to piecing together a puzzle.

He takes particular pride in his work because he specializes in cost-effective breeding. "I have a history of taking average mares and producing good horses," he says. The lower costs of obtaining these mares are attractive to owners who are interested in the bottom line.

Whatever stock Brinsfield chooses, he says it's a decision that has to be made carefully. "It's complicated, all the things you have to look for," he says. "You have to find the right mare and the right stallion."

Brinsfield has been working at this research for years, but is particularly excited about a foal that he helped plan. "I think it's a clever pedigree," he says.

The foal has already won a prestigious race, and recently ran in a race with a $500,000 purse. "To have a hand in something like that is pretty fulfilling."

Producing foals like her is what keeps Brinsfield in the business. "It's fulfilling to plan a mating, watch it get born and become a good horse," he says. "There's nothing like it."

Kelly Allen is a pedigree analyst. She is also interested in pedigrees that will produce the perfect foal. But her interests lie outside the track. In her breeding, tracking and selling business, she finds good-quality equestrian, dressage, event and hunter jumper horses for clients.

Many customers purchasing her horses want to know their backgrounds. "I'm selling a lot of horses and it's good for people to know their pedigrees," says Allen. "We're researching and looking for the best bloodlines."

Allen explains that certain stallions are responsible for many high-quality foals. "A certain stallion can be really prominent in certain jumping lines." In racing circles, Northern Dancer, a thoroughbred, is one such stallion.

"He was the first horse to get into the Sports Hall of Fame," says Allen. "He's had so many winners over the years."

All thoroughbreds' ancestry can be traced. "It's kind of neat with thoroughbreds because they're all tattooed, so you can go back generations and generations to see the horse's bloodlines," she says. "That way, you can get better odds at knowing which horses are worthy to buy."

Of course, racing isn't the only area where bloodlines count. Cor de la Bryere is another prominent stallion in the horse world. Many of his foals went on to succeed in the Olympics and world-class levels in dressage, eventing and jumper classes.

"Quite often, a name like his can be a rubber stamp for sales," says Allen, who owns one of Cor de la Bryere's sons, Coeur de Lion. Although a great stallion doesn't mean a great foal, it can increase the odds of getting a good performer. "Of course, the dam is just as important," says Allen.

A good match between sire and dam is key. That's why people search far and wide for the perfect mate for their horse. The Internet has contributed greatly to this business. "People e-mail me with questions and I can look up information for them in different search engines," says Allen.

"Things are really progressing, and I'm finding that we make many more sales and have more opportunities through our Internet site," she says. "It's because of this that I'm able to work in a field that I've always loved."