Wholesale and Retail Buyer

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AVG. SALARY

$77,900

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

What To Learn

High School

Suggested Steps to Prepare for a Wholesale and Retail Buyer Career (Grades 6-12)

Check out the recommended classes, activities and skills below for each grade level. These recommendations are very general -- discuss your specific course plan with your school counselors and teachers.

Grades 6-8

Helpful Classes

  • Communication
  • Math
  • Technology
  • Social Studies

Things to Try

  • Compare products, messages, or displays and explain which one would catch attention, Practice talking with people to learn what they need or prefer, Create a poster, social post, or pitch for a school event or fundraiser, Interview a wholesale and retail buyer about customers, communication, and results

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Helpful Classes

  • Marketing
  • English
  • Algebra I
  • Computer Applications
  • Business

Recommended Learning Areas

  • customer needs
  • communication
  • pricing
  • digital tools
  • business basics

Things to Try

  • Help promote a school event and track which message or design gets more response, Practice writing product descriptions, survey questions, or short sales pitches, Observe how stores or organizations organize displays, prices, and customer outreach, Shadow a wholesale and retail buyer or sales worker to see how customer needs are identified

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Helpful Classes

  • Marketing
  • Business Communication
  • Geometry
  • Graphic Design or Media
  • Economics

Recommended Learning Areas

  • promotion
  • branding
  • audience research
  • sales process
  • visual communication

Things to Try

  • Create a simple campaign, product page, or outreach plan and measure the response, Use survey results or sales numbers to compare what customers prefer, Practice presentations, negotiation, or customer service conversations, Study how branding, pricing, and timing influence buying decisions

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Helpful Classes

  • Marketing
  • Statistics
  • Consumer Behavior
  • Public Speaking
  • Digital Media

Recommended Learning Areas

  • campaign analysis
  • customer behavior
  • presentations
  • negotiation
  • market data

Things to Try

  • Complete a marketing or sales project with audience research, messaging, and results tracking, Analyze campaign metrics, leads, or customer feedback and summarize the findings, Create content or outreach materials for a real school, club, or community need, Interview professionals about account management, strategy, and customer relationships

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Helpful Classes

  • Marketing Management
  • Economics
  • Sales
  • Business Writing
  • Data Analysis

Recommended Learning Areas

  • sales strategy
  • marketing analytics
  • account management
  • content planning
  • customer relationships

Things to Try

  • Build a portfolio with campaign plans, sales scripts, analytics, and customer research, Complete a capstone tied to promotion, client outreach, or market analysis, Compare pathways in sales, real estate, marketing, market research, and account management, Practice using data to improve messaging, pricing, or customer follow-up

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Education Level

Education training and experience are required at different levels for success in different occupations.

Bachelor's degree

Wholesale and retail buyers typically need a bachelor’s degree, although some employers hire candidates who have a high school diploma.

Insider Info

Additional Information

Get familiar with fashion in general, or with a specific area that interests you. Visit stores to keep up on what's hot and what's not.

Fashion buyers need at least a high school diploma. However, most jobs require a community college diploma in merchandising, retail or fashion merchandising. Often, fashion buyers also have a university degree in arts, marketing or business management. "I have a university degree in marketing with a clothing and textile emphasis," says Erin Meagher, a fashion buyer for a chain store.

American firms prefer to hire applicants who are familiar with merchandise and with wholesale and retail practices. Some employers promote workers into buying positions, while others prefer to hire college graduates and others who have completed post-secondary education in marketing or business administration.

Some firms have buyer-trainee programs and will accept applicants with a wide variety of college degrees. Through job experience and classroom study, a student will learn about the retail and wholesale business.

Extra Requirements

Some workers may choose to earn optional certification in an area such as procurement or supply chain management. Certification helps to demonstrate that candidates have attained competency in the field.

For additional information, visit these websites: