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Agent/Business Manager of Artists, Performers, or Athletes

What To Learn

High School

What high school courses should you take if you're interested in this career? Get your answers from the Arts, Audio-Video Technology and Communications cluster Performing Arts pathway.

Education Level

Education training and experience are required at different levels for success in different occupations.

Bachelor's degree or higher, plus work experience

A Bachelor's degree is generally required to become an agent or manager of artists, performers, or athletes.

Insider Info

Additional Information

There is no easy way to get into this business. It's part of show business, which is a business of networking and knowing the right people. It's also a business involving reputation and trust.

Talent agents come from varied educational backgrounds, says talent agent Doreen Eliassen. Although education is important, communication savvy and a love for the arts are crucial qualifications.

"Many agents are lawyers, film majors or actors. Essentially, you should have a degree, but more importantly, you should have a great passion for actors and the arts. Know the history of movies and the business. That should be a degree in itself," says Eliassen.

Once you have some education and life experiences, start making contacts. Approach talent agents and tell them that you want to work in the business. Talent agent Rebecca Shaw says you should just compile a list of local agents and call them up.

"Be up front about it," Shaw advises. If you're persistent, you might get a kind of informal internship at an agency.

Don't expect to do anything exciting at first. The important thing is that you get involved in the industry, even if it's as a gopher. Smaller agencies will offer you more experience and involvement than the bigger ones.

Agent Murray Gibson says he's the perfect example of this method. Having taken some marketing and public relations programs, Gibson knew he wanted to do this kind of work.

"I got in touch with an agent and hounded him for about four months," recalls Gibson. The agent finally let Gibson work in the office a few hours a week. "I spent three months just hanging out, answering the phone and filing." Meanwhile, Gibson watched his boss closely. Eventually, the agent hired him on full time to handle his commercial work.

Most agents start with only a few clients and are considered sub-agents, acting on behalf of the agency until they get more experience.

Once agents have established their names in the industry and have good contacts, they often open their own agencies.